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Keith Chen Discusses “Primate Economics” in Forbes

February 22, 2006

Keith Chen discussed his research with capuchin monkeys in a Forbes.com special report on Money. His latest research looks at risk. "Investors—and monkeys too, apparently—normally shun risk in favor of a sure thing. But studies of horse race gamblers and day traders have shown that when people are losing money, they tend to embrace risk instead of avoiding it.

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