New Haven, Conn., November 15, 2005—Many online retailers encourage customers to post product reviews believing that they will influence the purchases of other customers. A new study from the Center for Customer Insights at the Yale School of Management that examines the effect of consumer reviews on book sales at Amazon.com and Barnesandnoble.com finds that this community content does have an impact on what consumers buy.
Jeffrey Sonnenfeld was featured twice on CNBC’s “On the Money.” He commented on Bush’s leadership repair strategy and debated the White House comeback struggle with David Gergen and John Fund of the Wall Street Journal.
Martin Shubik and Martin Whitman have published an updated version of their classic book The Aggressive Conservative Investor (Wiley Investment Classics). The book, which emphasizes financial integrity, was first published in 1979.
"…Economists Austan Goolsbee and Judith Cheavlier, in a study of more than a thousand colleges, found that the year before a textbook is revised, new-book sales drop sharply. That's because a textbook in its final year is significantly less valuable, since you won't be able to resell it."
In their latest Forbes Why Not? column, Barry Nalebuff and Ian Ayres argue that conventional retirement savings advice—starting off heavily invested in stocks at age 25 and working down to a bond-heavily portfolio by 65--is a bad strategy.
The award was announced and presented on October 7 at the Frontiers in Services conference in Tempe, AZ, where Lovelock gave two presentations: "Creating Value through Rental and Access instead of Ownership: Implications for Service Research and Practice" and "Teaching Services Marketing: Challenging Our Own (and Others') Assumptions."