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Welcome to Coca-Cola's hot seat, Mr. Quincey

December 12th, 2016

Jeff Sonnenfeld goes to Moneywatch to discuss Coca-Cola’s CEO James Quincey . Listen to the radio interview here. 

Can a Social Message Sell Sneakers?

December 12th, 2016

It’s clear that the old way of marketing—reaching mass audiences through television and print ads—is reaching the end of its useful life. But it’s not as clear what comes next.

This Week's Student Club Speakers: B2B Marketing, the Electric Grid, and Volkswagen Scandal

December 9th, 2016

Every week, accomplished alumni and other leaders visit Edward P. Evans Hall at the invitation of student clubs, sharing career advice and insights into their industries. Here are a few of the speakers who visited the school during the week of December 5.

Sonnenfeld to CEOs: 'Don't mess around with the Donald'

December 8th, 2016

Top-level executives need to stand their ground and commit to their arguments when negotiating with President-elect Donald Trump, Yale's management expert Jeff Sonnenfeld told CNBC on Thursday.

Money Magazine Names Charley Ellis a ‘Champion’ for 2016

December 8th, 2016

Longtime Yale SOM supporter Charles D. Ellis YC ’59 was recognized by the magazine for his longtime advocacy of index funds.

Giving Washington the Business: The Myth of the Monolith

December 8th, 2016

Jeff Sonnenfeld discusses the intricacies of political the relationship between business and politics in today's challenging political climate.

Yale SOM Ventures Holiday Gift Guide 2016

December 8th, 2016

 

Student Team Wins Ross Renewable Energy Case Competition

December 8th, 2016

Three MBA students took top honors in the Renewable Energy Case Competition (RECC) hosted by the Stephen M. Ross School of Business at the University of Michigan.

Five Alumni Named 2016-17 Donaldson Fellows

December 7th, 2016

The Yale School of Management has named five alumni as Donaldson Fellows for 2016-2017, recognizing them as embodying the school’s mission to educate leaders for business and society in their personal and professional accomplishments.

Yale's Jeff Sonnenfeld: The business community will have to adjust to Donald Trump

December 7th, 2016

Jeff Sonnenfeld, who is also CNBC contributor, said Wednesday on CNBC's "Halftime Report" that Trump's unique way of governing will force lobbyists and executives to adjust to the uncertainty, especially because very few of them were in his corner early in the race.

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