The Yale School of Management hosted a conference and networking forum featuring healthcare industry leaders and members of the Yale health-related community. “Healthcare 2005: A Workshop on Pursuing Effective Business Leadership and Management of Healthcare Enterprises,” took place on Friday, February 4, 2005, from noon to 5:00 p.m., at the Yale School of Management in New Haven, Conn.
New Haven, Conn., February 22, 2005--As consumers become more impervious to traditional marketing tactics, companies are increasingly turning to word of mouth (WOM) campaigns to engineer conversations--or buzz--among customers. Researchers at the Yale School of Management and Harvard Business School have conducted the first study that examines the effectiveness of firm-sponsored WOM with a surprising result: consumers with no loyalty to the firm or product create more powerful WOM than loyal customers.
A team from the United Arab Emirates visited Yale SOM on February 15, 2005, to sign a three-year Memorandum of Understanding with Executive Programs. Vice President of Zayed University, Dr. Hanif Al Qassimi and two of his colleagues, Dr. Hassan Y.