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Alumni Volunteer Feature Story

February 23rd, 2005

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Healthcare 2005: A Workshop on Pursuing Effective Business Leadership and Management of Healthcare Enterprises

February 23rd, 2005

The Yale School of Management hosted a conference and networking forum featuring healthcare industry leaders and members of the Yale health-related community. “Healthcare 2005: A Workshop on Pursuing Effective Business Leadership and Management of Healthcare Enterprises,” took place on Friday, February 4, 2005, from noon to 5:00 p.m., at the Yale School of Management in New Haven, Conn.

Recruiting Less-Loyal Customers for Word of Mouth Campaigns May Be Most Effective According to Study

February 22nd, 2005

New Haven, Conn., February 22, 2005--As consumers become more impervious to traditional marketing tactics, companies are increasingly turning to word of mouth (WOM) campaigns to engineer conversations--or buzz--among customers. Researchers at the Yale School of Management and Harvard Business School have conducted the first study that examines the effectiveness of firm-sponsored WOM with a surprising result: consumers with no loyalty to the firm or product create more powerful WOM than loyal customers.

Executive Programs Launches New Program with Zayed University, United Arab Emirates; Senior Managers of AVEBE, a Dutch Multinational, Visit SOM to Participate in a Customized Executive Program in Leadership Development

February 16th, 2005

A team from the United Arab Emirates visited Yale SOM on February 15, 2005, to sign a three-year Memorandum of Understanding with Executive Programs. Vice President of Zayed University, Dr. Hanif Al Qassimi and two of his colleagues, Dr. Hassan Y.

Financial Times Survey

February 16th, 2005

Thanks to the members of the Class of 2001 who participated in the Financial Times survey of MBA programs which was released last month.

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