October 3, 2016, 6:00 p.m. – 9:00 p.m. BST
All alumni of the Global Network for Advanced Management are invited to join Yale Professor Nicholas A. Christakis, who will deliver a 75-minute master class drawn from his current research on how the human social network structure and function can be used to intervene in the world to make it better.
6:30pm Master Class
Cost: $13.50 per person (approx. £10, includes drinks and appetizers)
“Using Social Networks for Good:”
Human beings choose their friends, neighbors, and co-workers, and we inherit our relatives; and each of the people to whom we are connected also does the same, such that, in the end, we humans assemble ourselves into vast, face-to-face networks. Why do we do this? And how might an understanding of human social network structure and function be used to intervene in the world to make it better? Here, I review recent research describing two classes of interventions involving both offline and online networks that can help make the world better: (1) interventions that rewire the connections between people, and (2) interventions that manipulate social contagion, facilitating the flow of desirable properties within groups. I will illustrate what can be done using a variety of experiments in settings as diverse as fostering cooperation in networked groups online, to fostering health behavior change in developing world villages, to facilitating the diffusion of innovation or coordination in groups. By taking account of people's structural embeddedness in social networks, and by understanding social influence, it is possible to intervene in social systems to enhance population-level properties as diverse as health, wealth, cooperation, creativity, civic engagement, and immunity.