Changing of the Guard

June 29, 2020

Dear Fellow SOM Alumni:

My name is Jeff Juger (MBA ‘11), and I have the honor to serve as Chair of the SOM Alumni Advisory Board.  I have served on the AAB since 2016, and officially stepped into the leadership role on July 1.  I will try to fill the very large shoes left by my predecessor Jon Rubin (MBA ’86), whose stewardship of the AAB for the past couple years was an extraordinary gift to the school and all alumni.

I’m joined in this leadership role by our AAB Vice Chair Sojung Lee (MAM ‘13) and AAB Secretary Matt Broder (MBA ’87).  You can learn more about the AAB and our mission to serve alumni and the school by clicking here.  As we begin our tenures, on behalf of the full AAB we wanted to share just a couple of thoughts and—of course—ask for your help.

Our first message is simple: the school needs its alumni now more than ever before.  As of today, more than 10,000 of us have passed through the Hall of Mirrors on the original campus or Evans Hall in more recent years. We are the living ambassadors of the SOM experience and the most passionate advocates for the school today.  As SOM sorts through the widespread consequences of the global pandemic, it falls to us to help the school emerge even stronger amidst unprecedented challenges.

This brings us to our second message: the world needs SOM now more than ever before. The school’s mission to educate leaders for business and society seems especially urgent in 2020.  The global community is under enormous stress right now. Daunting challenges are everywhere: taming a pandemic and alleviating its economic consequences; finding unity among discord; blazing paths to global prosperity while also advocating for equality for all.  And every day, SOM faculty bring forth deeply researched ideas that improve our understanding of how to make the world a better place, while SOM alumni drive change across sectors, industries, and communities.

You, as SOM alumni, are an integral part of this glorious, cacophonous whole. We exhort you to engage with each other, with the school, and with the broader global community.  As leaders of the Alumni Advisory Board, we will faithfully try to represent your views to SOM leadership, and likewise faithfully share with you what we learn about SOM’s strategies and initiatives—from an alumni perspective. 

SOM gave us so much when we were on campus, and now there are many tangible ways for you to support SOM.  Please keep reading the alumni newsletters as our committees share updates and ways for you to assist.  We’re here to help you, too.  If you have a question, a concern, or an issue you’d like to raise with the school, please feel free to drop us a line at any time.  You can reach us at

Thank you and our best wishes for good health!

About the author

Jeff Juger