Center for Customer Insights blog

When to Launch? How New Options Alter Consumer Choice Preferences

By: Emily Ludington August 31, 2021
three apples, green, yellow and red

The timing of a new launch is a key consideration in product marketing. News of an upcoming competitive launch often sets off a fire drill of reactions—prompting marketers to put pressure on supply chains to be first to market. New research reveals that there is more to launch timing than simply coming first: marketers must also consider how various attributes of their product or service work in conjunction with timing to alter consumer preferences.

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Quantum Marketing

By: Emily Ludington June 2, 2021
business chart in blue and gold

In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what’s ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.

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