Center for Customer Insights blog

Quantum Marketing

By: Emily Ludington June 2, 2021
business chart in blue and gold

In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what’s ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.

Continue reading “Quantum Marketing”

The Value of Friends

By: Emily Ludington May 11, 2021
illustration of people with word bubbles sharing information

Word of mouth marketing has received much attention in recent years, with particular focus on how to choose the appropriate “seeds”—those who spread information. New research demonstrates the surprisingly simple and elegant way in which friends can serve in this role

Continue reading “The Value of Friends”