The timing of a new launch is a key consideration in product marketing. News of an upcoming competitive launch often sets off a fire drill of reactions—prompting marketers to put pressure on supply chains to be first to market. New research reveals that there is more to launch timing than simply coming first: marketers must also consider how various attributes of their product or service work in conjunction with timing to alter consumer preferences.

Occasionally new subcategories will emerge driven by technological innovation that are similar to a previous category but also different in critical ways.

How must leaders and organizations adapt to the shift towards multi-stakeholder capitalism?  World-renowned CEO and author Hubert Joly joined the Yale Center for Customer Insights Learning from Leaders webinar series to

One thing is certain in the current global marketplace: the velocity of change has never peaked such as it has today.