Alumni Headlines

The Behavioral Science of COVID-19

By: Emily Ludington March 13, 2020
hand putting on hand sanitizer

As the number of confirmed cases of COVID-19 continues to grow, consumers are reacting in ways that some might consider to be irrational—from stocking up on water and toilet paper to saying that they won’t order Corona beer. We’ve asked Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights and Professor Gal Zauberman, the Joseph F. Cullman 3rd Professor of Marketing, for their insight on the public reaction to the news.

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Q&A with Eliza Richman - Founder of KEENTU

By: Amy Schock January 9, 2020

Eliza Richman is the Owner of KEENTU and the Co-Founder of Go Kigali Tours and Boutique. Eliza founded Go Kigali Tours and Boutique with her partner and SOM Alumnus and Entrepreneurial Fellow, Xavier Curtis ‘18. KEENTU is Eliza’s newest solo venture - a boutique specialty shop on Bleecker Street in New York City that sells contemporary jewelry, accessories, clothing and home decor from more than 40 women-owned business across Africa.

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