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Data Driven and Digitally Savvy: The Rise of the New Marketing Organization

January 28th, 2015

The growing advantage gap between data-driven and traditional marketing approaches.

Ravi Dhar Named Most Productive Marketing Scholar For Second Consecutive Year

January 28th, 2015

The American Marketing Association again honors Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research.

How Big Can Organic Grow?

January 26th, 2015

Once the exclusive realm of small farms and mom-and-pop natural food stores, organic food has been transformed over the last few decades into a booming industry with global ambitions.

Weather Alert: Tuesday, January 27

January 26th, 2015

Because of the winter storm affecting the Northeast, classes have been cancelled at Yale SOM and throughout Yale University from 6:00 p.m. on Monday, January 26, through Tuesday, January 27. Classes will resume on Wednesday, January 28.

Better Eating with the 4Ps Framework

January 23rd, 2015

With the 4Ps framework, nudges can be tested and implemented simultaneously - with each nudge having a purpose in the grand scheme of behavior change.

Register: Behavioral Economics Summit for Marketers

January 23rd, 2015

In partnership with McKinsey & Company, Yale’s Center for Customer Insights (YCCI) introduces a 1-day research-based program highlighting the latest theories of Behavioral Economics and how those theories drive new ways of thinking about consumer behavior.

Yale-Geithner Video Competition on Financial Crises Open to Students

January 22nd, 2015

Students across the Global Network for Advanced Management are invited to participate in a video competition exploring the causes and management of worldwide financial crises.

Yale SOM Alumni Lead the Way at Yale University

January 21st, 2015

Yale SOM Students Tap into Networks and Opportunities on Winter Job Treks

January 20th, 2015

Hundreds of Yale School of Management students fanned out across the globe during winter break on job treks exploring opportunities in a variety of sectors.