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Dean Takahashi ’83 on the Simple Principles Behind the ‘Yale Model’ of Investment Management

February 13th, 2015

Speaking at Yale SOM, senior director of the Yale Investments Office said that a sensible, long-term investment strategy with plenty of equity exposure and diversification drives Yale’s booming endowment.

Balancing the Letter and the Spirit

February 11th, 2015

BuzzSeed: Success through Secrets

February 10th, 2015

The most effective word-of-mouth practices are poorly understood. But surprising new research from YCCI reveals that making information difficult to get may be a good marketing technique.

Anxiety and Interest Rates

February 9th, 2015

Originally published in the New York Times on February 8, 2015.

Activists.... friend or foe?

February 9th, 2015

Jeffrey Sonnenfeld, Yale School of Management, shares his thoughts on the difference between "faux" activist and those that add shareholder value.

Irrational consumption: How consumers really make decisions

February 7th, 2015

Consumer decision-making does not unfold like a game of Pac-Man with systematic digestion of information pellets en route to the optimal choice. Only by testing real products with real consumers in real-world situations can companies hope to understand how their customers behave.

Ravi Dhar Honored as ‘Most Productive’ Marketing Scholar for the Second Consecutive Year

February 5th, 2015

The ranking of the top 50 marketing scholars publishing in premier marketing journals is conducted by American Marketing Association’s marketing doctoral student group.

FT’s Della Bradshaw on Business Education in a Global Age

February 4th, 2015

Bradshaw, the business education editor at the Financial Times, spoke at Yale SOM under the auspices of the Poynter Fellowship.

Bad snap CEO decisions

February 4th, 2015

Jeffrey Sonnenfeld, Yale University School of Management, and Jeff Wolf, Wolf Management Consultants, compare the Seahawks' decision to throw on second and goal to the decisions of CEOs.

Making a Difference

February 3rd, 2015

I came to Yale SOM because I believed that it gave me the best shot at working with a stellar multi-disciplinary team to solve unaddressed healthcare problems and make a difference in patients’ lives.

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