New Haven, Conn., September 19, 2005—How much do you really desire a designer handbag or an exclusive watch but feel guilty about purchasing it? Maybe you should donate to the United Way or spend a weekend building homes with Habitat for Humanity. According to a new research study, "Licensing Effect in Consumer Choice," consumers who act or feel altruistic are more likely to subsequently splurge on luxury goods.
The basic economic theory that people work harder to avoid losing money than they do to make money is shared by monkeys, suggesting this trait has a long evolutionary history, according to a study conducted by M. Keith Chen, Venkat Lakshminaryanan, and Laurie Santos.
New Haven, Conn., September 12, 2005—The Gordon and Betty Moore Foundation has awarded the Yale Environment Management Center a $1.5 million grant to support the joint masters degree program between the Yale School of Management (SOM) and the Yale School of Forestry & Environmental Studies (FES).