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Quenching Consumers’ Thirst for ‘Authentic’ Brands

December 27th, 2014

Storytelling helps connect consumers to other people and places, adding a personal and experiential component to a tangible good and giving it an aura of authenticity.

Yale SOM Hosts Events for Prospective Students around the World over Winter Break

December 23rd, 2014

During winter break, Yale SOM students are traveling around the world, and many will host events for prospective MBA students over the coming weeks.

Can Online Reviews Be Trusted?

December 22nd, 2014

Online shoppers have come to rely on user-generated reviews for comparing the relative merits of gadgets or getting a bit of reassurance on the cleanliness of a hotel before clicking “Buy.” But given its power to make or break a business, the online re

What Makes a Good Online Review?

December 22nd, 2014

By Ben Mattison

Student Semiconductor Startup Receives $150,000 Federal Grant

December 22nd, 2014

Alacrity Semiconductors, a startup founded by James Lin ’15 with other Yale students and faculty, will use the funding to move its product toward commercial viability.

Bad Santa: The psychology behind ghastly gifts

December 19th, 2014

It’s the thought that counts when it comes to exchanging presents, right? So why is it so hard to choke back your resentment when you unwrap a diet book? A snow shovel? Or a coffee-maker from someone who knows you only drink tea?

Kiran Patankar '07 Named President and Chief Executive Officer of Timberline Resources

December 19th, 2014

Timberline Resources Corporation today announced that it has appointed Mr. Kiran Patankar '07 as Timberline's new President and Chief Executive Officer. Mr.

Coworkers Affect Retirement Savings Rates

December 18th, 2014

In the study, “The Effect of Providing Peer Information on Retirement Savings Decisions,” the authors found that employees who were not participating in their employer’s 401(k) and who we

Video: Global Network Week at Yale

December 18th, 2014

In October, students from throughout the Global Network for Advanced Management came to Evans Hall for a weeklong module titled "Behavioral Finance, Economics, and Marketing."

7 Science-Backed Ways to Give Less-Bad Gifts

December 18th, 2014

To you, gift-giving is a mildly stressful holiday chore. To researchers who study consumer psychology, it’s a fascinating way to learn more about human nature.

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