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Alumni Volunteer Feature Story

February 23rd, 2005

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Recruiting Less-Loyal Customers for Word of Mouth Campaigns May Be Most Effective According to Study

February 22nd, 2005

New Haven, Conn., February 22, 2005--As consumers become more impervious to traditional marketing tactics, companies are increasingly turning to word of mouth (WOM) campaigns to engineer conversations--or buzz--among customers. Researchers at the Yale School of Management and Harvard Business School have conducted the first study that examines the effectiveness of firm-sponsored WOM with a surprising result: consumers with no loyalty to the firm or product create more powerful WOM than loyal customers.

The Yale SOM Alumni Colorado Chapter and the Colorado Yale Association Host Barry Nalebuff – February 11, 2005

February 16th, 2005

On February 11, 2005, ten Yale SOM alumni and over fifty other Yale alumni gathered at Denver's University Club to hear a lecture by Yale SOM Professor Barry Nalebuff.

Financial Times Survey

February 16th, 2005

Thanks to the members of the Class of 2001 who participated in the Financial Times survey of MBA programs which was released last month.

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