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Yale School of Management Word of Mouth Study Finds Customer Reviews at Amazon, BN.com Influence Book Sales

November 15th, 2005

New Haven, Conn., November 15, 2005—Many online retailers encourage customers to post product reviews believing that they will influence the purchases of other customers. A new study from the Center for Customer Insights at the Yale School of Management that examines the effect of consumer reviews on book sales at Amazon.com and Barnesandnoble.com finds that this community content does have an impact on what consumers buy.

Christopher Lovelock Wins American Marketing Association Award for Best Services Article of 2004

November 9th, 2005

The award was announced and presented on October 7 at the Frontiers in Services conference in Tempe, AZ, where Lovelock gave two presentations: "Creating Value through Rental and Access instead of Ownership: Implications for Service Research and Practice" and "Teaching Services Marketing: Challenging Our Own (and Others') Assumptions."

Keith Chen’s Capuchin Research Featured on BBC, New Scientist

November 9th, 2005

Keith Chen’s capuchin monkey research was the subject of a feature in the November 5 issue of The New Scientist and in the Daily Mail (London). Chen also discussed his work in an interview on the BBC.

Jeffrey Garten: Crisis Management Skills Needed at the Fed

November 9th, 2005

Jeffrey Garten contributed an op-ed to the Financial Times dealing with Federal Reserve Chairman nominee Ben Bernanke.

Barry Nalebuff: Conventional Retirement Savings Wisdom is “Too Tame”

November 9th, 2005

In their latest Forbes Why Not? column, Barry Nalebuff and Ian Ayres argue that conventional retirement savings advice—starting off heavily invested in stocks at age 25 and working down to a bond-heavily portfolio by 65--is a bad strategy.

Shyam Sunder: Debate is Needed Now on Alternative Models of Accounting and Standard-Setting

November 9th, 2005

Shyam Sunder contributed a column on the global convergence of accounting standards to the Financial Times with Stella Fearnley. They argued that the rush to global standards should be reconsidered.

Judy Chevalier Textbook Study Featured in The New Yorker

November 9th, 2005

"…Economists Austan Goolsbee and Judith Cheavlier, in a study of more than a thousand colleges, found that the year before a textbook is revised, new-book sales drop sharply. That's because a textbook in its final year is significantly less valuable, since you won't be able to resell it."

Martin Shubik Publishes Update of His Investment Classic The Aggressive Conservative Investor

November 9th, 2005

Martin Shubik and Martin Whitman have published an updated version of their classic book The Aggressive Conservative Investor (Wiley Investment Classics). The book, which emphasizes financial integrity, was first published in 1979.

Victor Vroom Talks with Management First About Yale, Education, and His Career

November 9th, 2005

Victor Vroom’s interview with Alistair Craven is the Feature of the Month in the online publication Management First.

Jeffrey Sonnenfeld Comments on President Bush’s Repair Strategy

November 9th, 2005

Jeffrey Sonnenfeld was featured twice on CNBC’s “On the Money.” He commented on Bush’s leadership repair strategy and debated the White House comeback struggle with David Gergen and John Fund of the Wall Street Journal.

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